Introduction
In today’s rapidly evolving digital landscape, marketers are faced with the challenge of re-evaluating their approach to provide customer value and drive business growth. The Oxford Digital Marketing: Disruptive Strategy Programme, developed by Oxford Saïd faculty and industry experts, offers innovative marketing professionals the opportunity to gain a comprehensive understanding of disruptive trends and emerging technologies. This advanced and practical online programme equips participants with the skills and knowledge to create and implement strategies that drive future business value and growth. Let’s explore the key elements of this programme and how it can benefit marketing professionals.
Understanding Disruptive Trends in Digital Marketing
The programme begins with an orientation module, welcoming participants to the online campus and providing an overview of the course. Participants have the opportunity to join the programme until the end of this module. Following the orientation, Module 1 delves into the history and key trends of the ever-evolving marketing landscape. By understanding the past, marketers can better navigate the present and prepare for the future.
Unleashing the Power of Marketing Psychology
Module 2 focuses on business psychology and gives participants a better understanding of the people involved in business and the psychology behind their decisions. By gaining insights into consumer behaviour, marketers can develop strategies that effectively target and engage their audience.
Value Creation as a Central Consideration
Module 3 delves into the concept of value creation and its critical role in driving growth. Participants gain a deeper understanding of how value is created and why it should be a central consideration when formulating marketing strategies. By focusing on value, marketers can better meet customer needs and achieve sustainable business growth.
Exploring Established and Emerging Digital Marketing Channels
In Module 4, participants explore how to create a digital marketing strategy and learn about marketing strategies. They learn how to leverage these channels strategically to reach their target audience effectively. Module 5 takes participants into the realm of emerging digital marketing channels, equipping them with the knowledge and skills to leverage new technologies and stay ahead of the curve.
Harnessing the Power of Communities and Influence
Module 6 explores the opportunities and challenges presented by online communities. Participants gain an understanding of the power of communities and their influence on digital marketing. By tapping into these dynamics, marketers can create meaningful connections and build brand advocacy.
Data-Driven Decision Making
In Module 7, participants develop a solid foundation in data-driven decision-making. They learn how to leverage data, conduct experiments, and measure results to make informed marketing decisions. By embracing data, marketers can optimize their strategies and achieve better outcomes.
Leveraging the Future of Marketing
Module 8 focuses on the future of marketing, exploring the power of digital communities and social influence. Participants gain insights into the opportunities and challenges presented by online communities, enabling them to stay at the forefront of marketing trends and seize future opportunities.
Unleashing the Power of Autosuggest: Boosting Your Business Visibility on Google and Amazon
Expert Faculty and Industry Contributors
Throughout the programme, participants receive guidance from leading industry experts and Oxford Saïd faculty. The programme is led by Professor Andrew Stephen, a renowned academic marketing expert. Participants also benefit from the expertise of industry practitioners who are at the forefront of strategic marketing.
Programme Benefits and Testimonials
The Oxford Digital Marketing: Disruptive Strategy Programme offers numerous benefits to participants. It provides insight into the use of emerging digital channels and technologies in marketing. Participants gain the skills to effectively analyze and leverage data to make impactful, data-driven decisions. The programme also helps participants develop an integrated digital marketing strategy based on their own organizational context. Furthermore, participants have access to the official Oxford Executive Education Alumni group on LinkedIn, allowing them to connect and network with like-minded professionals.
Testimonials from alumni highlight the quality of teaching and tutoring in the programme. One alumnus, a Product Marketing Manager at Beijer Electronics, highly recommends the course for middle and senior managers seeking to update their digital marketing skills and knowledge.
Conclusion
The Oxford Digital Marketing: Disruptive Strategy Programme offers innovative marketing professionals the opportunity to gain a comprehensive understanding of disruptive trends in the digital marketing landscape. By equipping participants with the skills and knowledge to create and implement strategies that drive future business value and growth, this programme empowers marketers to navigate the ever-changing digital landscape with confidence. With guidance from industry experts and Oxford Saïd faculty, participants can unleash their potential and embrace disruptive strategies for sustainable business success.
Additional Information:
- The programme is certified by The CPD Certification Service.
- The programme is suitable for marketing managers in leadership positions, digital agencies, and professionals seeking to harness digital innovation in marketing.
- The programme is conducted online, providing flexibility for participants to learn at their own pace.
- The programme has an estimated duration of 80 hours.
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